Allen, Nancy, and Liz Bishoff. 2002. Collaborative Digitization: Libraries and Museums Working Together. Advances in Librarianship 26: 43Ð81.

Bangs, David H., Jr. 2002. The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service. Chicago: Dearborn Trade Publishing.

Bayne, Kim M. 1997. The Internet Marketing Plan. New York: J. Wiley & Sons, Inc.

Bryson, John M. 1995. Strategic Planning for Public and Nonprofit Organizations (rev. ed.). Jossey-Bass: San Francisco.

Chandler, Alfred D., Jr. 1966. Strategy and Structure. Garden City, N.Y.: Doubleday & Company.

de Wit, Bob, and Ron Meyer. 1998. Strategy: Process, Content, Context (2nd ed.). London: Thompson Business Press.

Fry, Thomas, Keith Curry Lance, Marti A. Cox, and Tammi Moe. 2001. A Comparison of Web-based Library Catalogs and Museum Exhibits and their Impacts on Actual Visits. Available at

Gasaway, Laura. 2002. Drafting a Copyright Ownership Policy. Technology Source (March-April). Available at

Gasaway, Laura. 2003. When Works Pass into the Public Domain. (Nov. 4). Available at

Harper, Georgia. 2001. Crash Course in Copyright. Available at

Harris, Lesley Ellen. 1998. Digital Property: The Currency of the 21st Century. Toronto: McGraw Hill Ryerson.

Institute of Museum and Library Services. 2002. Status of Technology and Digitization in the Nation’s Museums and Libraries. Available at

Kotler, Neil, and Philip Kotler. 1998. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. San Francisco: Jossey-Bass.

Kotler, Philip. 2000. Marketing Management: The Millennium Edition. New Jersey: Prentice Hall.

Kravchyna, K., and S. Hastings. 2002. Informational Value of Museum Web Sites. First Monday 7:2.

McLeish, Barry J. 1995. Successful Marketing Strategies for Nonprofit Organizations. New York: John Wiley and Sons.

Michigan Library Consortium. 2003. Copyright Issues for Libraries When Digitizing Materials for the Web. (Feb. 24). Available at

National Initiative for Networked Cultural Heritage. 2002. NINCH Guide to Good Practice in the Digital Representation and Management of Cultural Heritage Materials. Available at http://www.nyu/its/humanities/ninchguide/.

Rackham, Neil, Lawrence Friedman, and Richard Ruff. 1996. Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage. New York: McGraw-Hill.

Reich, Robert B. 2001. The Future of Success. New York: Knopf.

Rice, Faye. 1990. How to Deal with Tougher Customers. Fortune (Dec. 3): 37.

Runyard, Sue, and Ylva French. 1999. Marketing & Public Relations Handbook for Museums, Galleries & Heritage Attractions. London: The Stationery Office.

Utterback, James M. 1994. Mastering the Dynamics of Innovation. Boston: Harvard Business School Press.

Weingand, Darlene E. 1998. Future-Driven Library Marketing. Chicago: American Library Association.