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Bangs, David H., Jr. 2002. The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service. Chicago: Dearborn Trade Publishing.

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Fry, Thomas, Keith Curry Lance, Marti A. Cox, and Tammi Moe. 2001. A Comparison of Web-based Library Catalogs and Museum Exhibits and their Impacts on Actual Visits. Available at

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Harris, Lesley Ellen. 1998. Digital Property: The Currency of the 21st Century. Toronto: McGraw Hill Ryerson.

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Runyard, Sue, and Ylva French. 1999. Marketing & Public Relations Handbook for Museums, Galleries & Heritage Attractions. London: The Stationery Office.

Utterback, James M. 1994. Mastering the Dynamics of Innovation. Boston: Harvard Business School Press.

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