REFERENCES
Allen, Nancy, and Liz Bishoff. 2002. Collaborative Digitization: Libraries and Museums Working Together. Advances in Librarianship 26: 43Ð81.
Bangs, David H., Jr. 2002. The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service. Chicago: Dearborn Trade Publishing.
Bayne, Kim M. 1997. The Internet Marketing Plan. New York: J. Wiley & Sons, Inc.
Bryson, John M. 1995. Strategic Planning for Public and Nonprofit Organizations (rev. ed.). Jossey-Bass: San Francisco.
Chandler, Alfred D., Jr. 1966. Strategy and Structure. Garden City, N.Y.: Doubleday & Company.
de Wit, Bob, and Ron Meyer. 1998. Strategy: Process, Content, Context (2nd ed.). London: Thompson Business Press.
Fry, Thomas, Keith Curry Lance, Marti A. Cox, and Tammi Moe. 2001. A Comparison of Web-based Library Catalogs and Museum Exhibits and their Impacts on Actual Visits. Available at http://www.cdpheritage.org/resource/reports/cdp_report_lrs.pdf
Gasaway, Laura. 2002. Drafting a Copyright Ownership Policy. Technology Source (March-April). Available at http://ts.mivu.org/default.asp?show=article&id=982.
Gasaway, Laura. 2003. When Works Pass into the Public Domain. (Nov. 4). Available at http://www.unc.edu/~unclng/public-d.htm.
Harper, Georgia. 2001. Crash Course in Copyright. Available at http://www.utsystem.edu/ogc/intellectualproperty/cprtindx.htm#top.
Harris, Lesley Ellen. 1998. Digital Property: The Currency of the 21st Century. Toronto: McGraw Hill Ryerson.
Institute of Museum and Library Services. 2002. Status of Technology and Digitization in the Nation's Museums and Libraries. Available at http://www.imls.gov/reports/techreports/intro02/htm.
Kotler, Neil, and Philip Kotler. 1998. Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources. San Francisco: Jossey-Bass.
Kotler, Philip. 2000. Marketing Management: The Millennium Edition. New Jersey: Prentice Hall.
Kravchyna, K., and S. Hastings. 2002. Informational Value of Museum Web Sites. First Monday 7:2.
McLeish, Barry J. 1995. Successful Marketing Strategies for Nonprofit Organizations. New York: John Wiley and Sons.
Michigan Library Consortium. 2003. Copyright Issues for Libraries When Digitizing Materials for the Web. (Feb. 24). Available at http://www.mlcnet.org/services/copydigitize.php.
National Initiative for Networked Cultural Heritage. 2002. NINCH Guide to Good Practice in the Digital Representation and Management of Cultural Heritage Materials. Available at http://www.nyu/its/humanities/ninchguide/.
Rackham, Neil, Lawrence Friedman, and Richard Ruff. 1996. Getting Partnering Right: How Market Leaders Are Creating Long-Term Competitive Advantage. New York: McGraw-Hill.
Reich, Robert B. 2001. The Future of Success. New York: Knopf.
Rice, Faye. 1990. How to Deal with Tougher Customers. Fortune (Dec. 3): 37.
Runyard, Sue, and Ylva French. 1999. Marketing & Public Relations Handbook for Museums, Galleries & Heritage Attractions. London: The Stationery Office.
Utterback, James M. 1994. Mastering the Dynamics of Innovation. Boston: Harvard Business School Press.
Weingand, Darlene E. 1998. Future-Driven Library Marketing. Chicago: American Library Association.