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Getting Found: SEO Cookbook

by Patrick O’Brien and Kenning Arlitsch

May 2015
CLIR pub 165

This is a web-only report-it is not available in print

At a time when Internet search engines have become the default discovery layer for most users, libraries need to report that their websites and digital repositories are discoverable through those search engines as well. The Getting Found (GF) Cookbook provides a step-by-step video guide to help libraries measure and monitor the search engine optimization (SEO) performance of their digital repositories. The Cookbook includes everything necessary to implement a preconfigured Google Analytics dashboard that continuously monitors SEO performance metrics relevant to digital repositories.

The Cookbook was supported by a grant from the Institute of Museum and Library Services.

Phase I: Institutionalizing SEO

  1. Justifying the Need – Video

  2. Strategic Planning – Video

Phase II: Prep Work

  1. Prepping for Inventory—Video

Phase III: Accurate Measurement

    1. Creating an Institutional Google Account – Video

  • Deeper Dive


Creative Commons License

Getting Found: SEO Cookbook is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.

This is a web-only report—it is not available in print.

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